Research
LLM recommendation bias gives famous brands an edge
Famous skincare brands were recommended 100 percent of the time in a new arXiv study, a measurable LLM recommendation bias toward incumbents.
2 stories tagged geo.
Famous skincare brands were recommended 100 percent of the time in a new arXiv study, a measurable LLM recommendation bias toward incumbents.
Getting content cited in ChatGPT, Perplexity and AI Overviews takes specific tactics. What generative engine optimization rewards and what to change.