Research
LLM recommendation bias gives famous brands an edge
LLM recommendation bias is a measurable incumbent edge: a new arXiv paper found famous skincare brands were recommended 100 percent of the time.
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LLM recommendation bias is a measurable incumbent edge: a new arXiv paper found famous skincare brands were recommended 100 percent of the time.
Generative engine optimization (GEO) is the practice of getting your content cited inside AI answers from ChatGPT, Perplexity and Google's AI Overviews. Here is what earns a citation and what to change on your site.