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Bar chart of content tactics and their effect on source visibility in AI answers: citing sources +40 percent, adding quotations +38 percent, adding statistics +37 percent, fluent writing +15 percent, keyword stuffing minus 3 percent.

Generative engine optimization: how to rank inside an LLM

Generative engine optimization (GEO) is the practice of getting your content cited inside AI answers from ChatGPT, Perplexity and Google's AI Overviews. Here is what earns a citation and what to change on your site.

Lars Cornelissen · Jun 12, 2026